How eCommerce Startups Can Grow Exponentially

There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns.

Businesses in South Africa have a natural tendency to look to online media for their marketing as it is measurable. But online marketing can soon hit a plateau in terms of reach and generating returns. When this happens, it often makes sense to branch into offline media that can deliver a broader audience and higher reach. A general concern for businesses is how to measure ROI on the higher budgets needed for television. With the technological advances of attribution software, this is now possible in South Africa – allowing digital businesses to optimise TV campaigns on key KPIs, just like with online marketing.

The groundwork for a successful performance TV campaign begins long before booking your media. Here are some important factors to consider:

Defining your TV strategy and your goals. You need to identify your relevant target group. Understand the key drivers that will motivate them to take action (buying that product through your e-commerce shop). This will allow you to shape the messaging for your TV commercial creative.

Aligning your marketing channels. TV is only one piece of your overall marketing strategy. Online marketing plays a big role in capturing the new demand you are creating through your TV campaign. Not all new users will be coming to your website directly through your URL – some will be searching for keywords around your product. Make sure that your AdWords campaign are up and running and reflecting keywords used in your ad.

Performance thinking is an approach that DCMN applies to all our campaigns (test, learn, scale). The results of the Travelstart campaign prove that digital businesses can be just as ROI-driven with their offline marketing as they are with their online channels.

Businesses wanting to discover more about how performance TV works and how to get even more out of their TV budgets, can download a white paper containing knowledge from years of running TV campaigns for some of the fastest-growing digital brands in the world.

Source: By Irina Herf, General Manager of DCMN South Africa

Online retailer Takealot biggest 2017 Black Friday sale ever

Online retailer Takealot says that its 2017 Black Friday sale will be the biggest its ever had, with almost every product category on the site expected to host sales. According to CEO, Kim Reid, over 15,000 products will be discounted starting on 24 November, with the majority seeing up 60% off the normal price tag, and some prices going as low as 70% and 80% off. The retailer has dubbed its Black Friday weekend sale as the Blue Dot Sale, which will run for five days: from Black Friday on 24 November, through the weekend to Cyber Monday on 27 November. The retailer said it will then follow up with Takealot Tuesday on the 28th. Noting a big rise in the number of mobile users, Reid said that Takealot would start with Black Friday deals earlier – from 20 November – with app-only exclusive deals.

Despite the struggling economy, and the tough year seen in 2017, Reid said that the company has not seen much of a slowdown during the year, and is only expecting volumes to increase over Black Friday and into the festive period. The group said it expects volumes to increase by 50% compared to 2016, where sales reached R56 million. Black Friday has seen enormous growth in popularity in SA – 2016’s sales were up from R17 million in 2015, and way up from R1 million in sales in 2011 when it held its first Black Friday sale, it said.

According to Reid, technology products, fragrances and toys traditionally perform well on Black Friday, but the retailer is anticipating a spike across all categories. In 2016, Takealot experienced some technical issues with the site being overloaded by eager shoppers, and transactions failing due to payment gateways (especially 3D Secure) buckling under the unprecedented transaction volumes. South Africa’s banks have already said that they have been upgrading infrastructure, and have technical teams on standby to handle the expected spike. Takealot, meanwhile, says it is preparing for five times the traffic seen on a typical payday.

“Our checkout process ran into problems on last year’s Black Friday because the banks’ payment gateway fell over from the surge of online shoppers across the country. The combination of all the retailers running Black Friday sales meant that they simply couldn’t handle the volume of transactions,” Reid said. For 2017, he said that the company is continuously making changes to its systems and processes to ensure it doesn’t leave customers disappointed.


What is the price of an eCommerce shop?

The eCommerce store price comes down to functionality and size of the store:

Store Product amount: The amount of products on the store determines the server requirements. For a large store base, you will require a hosting company with a dedicated server that can handle a lot of space and traffic. A large store normally consist of more than 2000 products and each image takes up space, a dedicated server will handle a large store.

Functionality and software automation: The well know eCommerce platforms have add on that facilitate customized options For example, perhaps they want a feature that allows customers to customize their clothing or products and see the results in real-time. Shipping calculator that facilitate pricing and tracing from a courier company. Maybe they want to offer a membership subscription or multi-vendor option where vendors can have their own shop page in your store. Other add on could be a booking event component. These types of features require extensive programming and would allow for a larger budgets for the design and development of these features. A smaller company, has to rely on built-in features or plug-ins to enhance their user experience that would not require customized programming.

Website Content: The most important content is product images, product descriptions and pricing. A store with a huge amount of products will require more effort than a small business website with only 30 products. eCommerce shopping cart software comes with a dashboard that help non-technical people to add and editing products, and editing post content. Other content to consider is Terms and Conditions, your return and shipping policy.

Payment Gateway integration: Most website owners do not have the technology or budget to handle the processing of customer payments via a Merchant bank account. The solution is to pay a small fee to a secure payment gateway to process all your transactions. Most web design companies will integrate a payment gateway as part of the service offering.

What’s the cheapest, easiest way to create an e-commerce store?

A company that offer a Hosted e-commerce solutions and self managed solution the easiest way to create an e-commerce store. A small businesses with up to 30 products with the ability to upgrade as the business grows would be the cheapest solution. We generally charge R 4900.00 for hosted e-commerce solution. This pays for complete one year hosting, setup, design, domain registration and we include some SEO and training. The most important factor to consider is support, look for an webdesigner that will supply you the training how to manage your shopping cart, update prices and to process your orders.

What are the next steps in deciding which web design company to hire?
Request recommendations and estimates. Ask for a formal proposal.
Compare estimates and check their references.
Consider which features and functionality you need.
Decide your target customer and geographical area.
Establish if the company supply training and support as part of their eCommerce solution.
Search competitors on Google that are doing it right, as well as those that aren’t, so you can provide examples.
Establish a budget that includes creating the website as well as handling monthly maintenance.
Research eCommerce web development companies like

Online Marketplace Bidorbuy Adds Bitcoin Payments

To eliminate the financial security issues a lot of African e-commerce users have suffered from, Bidorbuy, Africa’s largest online market, began accepting Bitcoin payments March 3. The integration of Bitcoin relieves e-commerce platforms from storing sensitive financial data on their local servers, reducing the risk of a data breach and leak of personal user information. By providing Bitcoin as one of its main payment methods, Bidorbuy aims to lead the growth of the e-commerce industry in Kenya and South Africa.

Bidorbuy has more than 700,000 items listed on its online marketplace and generates more than 30 million page views per month. It is the largest corporation in the South African and Kenyan e-commerce industry by market share and the size of userbase.

The e-commerce market of Kenya is growing at a rapid pace. According to the Communications Authority of Kenya, the data/Internet market in the country has grown exponentially since 2014, due to the increase in smartphone adoption rate and speed of bandwidth Internet connection across Africa.

“All sub-categories of data/Internet service demonstrated growth apart from the terrestrial wireless service which recorded a drop in the number of subscriptions during the quarter. This was as a result of the on-going migration of wireless subscribers to fiber network by some of the major data/Internet providers. Emergence of new markets such as e-Commerce will present a prime opportunity for the market to make a turnaround and begin to record growth as it provides physical delivery services for online transactions,” said the Communications Authority of Kenya.

The country’s e-commerce platforms, including the popular OLX online marketplace, have experienced a huge growth momentum in Africa. OLX Kenya manager Peter Ndiang’ui says the establishment of stable Internet connections and the emergence of affordable smartphones led the African e-commerce industries to achieve significant milestones over the past year, especially daily purchase volumes, market share over traditional markets such as the retail industry and the number of newly registered members on online marketplaces.

“All those services [available on e-commerce platforms] are having a huge growth momentum in Africa and specifically in Kenya. The biggest driver is the access to smartphones. Smartphones have become cheaper, and Internet access has spread with broadband spreading much more wider,” said OLX Kenya Manager Peter Ndiang’ui.

Visa South Africa General Manager Jabu Basopo explains that an increasing number of e-commerce platform users are starting to purchase more airline tickets and clothes online to eliminate the inconvenience of visiting retail shops or travel agencies at traffic heavy hours.

“If we look at the trends, the top three areas that are growing are electronics, fashion and airlines. However, each market differs. In some markets you’d see probably the airlines being number 1 [growing area],” said Visa South Africa General Manager Jabu Basopo.

Despite the rapidly growing clientele of many e-commerce platforms, one major issue with Kenya and other African countries’ online marketplaces that is restricting the potential expansion of the e-commerce industry throughout Africa is poor financial infrastructure and vulnerability of credit card payments.

Kenya’s leading online electronics marketplace Kilimall marketing manager Charles Mungai says a lot of users of e-commerce platforms have had their sensitive financial information and credit card data leaked over the past few years. Since e-commerce platforms manage centralized local servers or databases of sensitive user data and financial information, users’ credit card data are prone to hacking attacks and data breaches. If a hacker or a group of hackers gain access to an e-commerce platform’s servers, users’ financial data will inevitably become leaked.

“A lot of people have got themselves into very nasty situations because of issues with credit cards, fraud and financial insecurity. For example, you give credit card information on a platform that was not very secure and somebody takes that information,” said Charles Mungai, Marketing Manager of Kilimall.

The increase in financial fraud and consumer insecurity associated with credit cards and traditional means of payment have led a substantial part of Kenya’s population to refrain from using online payment tools in purchasing goods online. By incorporating Bitcoin into its online platform, Bidorbuy hopes to initiate a trend back toward e-commerce.

Joseph Young March 22nd, 2016


E Commerce Services

Our Online E-commerce Services include:

  • Keyword research to find the best keyword match domain for your e-shop.
  • Domain registration, we also suggest the best keywords to use in your domains.
  • Free e commerce hosting for one year.
  • One full year 24×7 support via Skype.
  • Support include teaching you to update and manage your e-store.
  • We upload all your categories.
  • We upload the first 30 products.
  • Many E-commerce themes to choose from.
  • Payment gateway integration for PayPal, PayFast, 2 Checkout, Monster Pay.
  • Security and shopping cart upgrades.
  • How to market your new e-commerce store.
  • How to upload new products and process orders for your e-commerce shopping cart.
  • Local shipping calculator for your e commerce shopping cart.

Custom E commerce Design

  • Groupon Coupon Site.
  • Dateing Site with a membership subscription payment.
  • SMS Payment integration.
  • Corporate CMS website design.
  • Amazon Affiliate Store design, sell Amazon products and get a commission.
  • Niche Video Membership Sites.
  • Directory Listing Sites with membership subscription payment.

More info on our price for an e commerce store click here

Price of a Ecommerce Store

Our eCommerce Store include:

We are a one stop shop we setup your complete e-shop:

Domain registration
Dedicated free hosting for the first year
24×7 support
We teach you via Skype how to update your own store and all the administration of changing prices, uploading new products.
Integrate your website to a payment gateway for automatic payment processing

Our web store integrate with online payment gateways. Subscribing to these third party online credit card payment gateways save you the trouble of applying for an Internet merchant account from your respective bank which can consist of a lot of red tape and a pile documentation, subject to strict terms and conditions and hard to get approval. To save your time and resources on choosing the right third party online credit card or EFT payment gateways for your company, we have compile a comparison chart of selected major credit card payment gateways and some gateways that hold a PayPal business merchant account. This is good news for individuals that would like to accept credit cards and PayPal from their websites.

We make it easy for you to sell your products or services online with Joomla CMS and Virtuemart shopping cart software.

Payment Gateway’s

  • Capable of live Credit Card and EFT Processing via Payment Gateway
  • Payment Gateways PayPal or
  • Extend your Shop with other Payment Gateways

E-commerce Shipping:

* Extend your E-commerce store with a custom shipping/delivery calculator


eCommerce store price